I will not lie, I was sold on the genius marketing and beautiful packaging. I waited a few months to finally make a purchase, and I am so glad I "took the bait." There is the perfect amount of heat in this trio, and the flavor is so fresh and delicious that I ate these straight out of the can (with crackers and freshly squeezed lemon). The fish is delicious and I have a beautiful, decorative tin to add to my collection of artsy odds and end. 10 out of 10 recommend. Below is a can of regular, grocery store tuna vs fishwife tuna. The photo speaks for itself!