Customers say this smoked mackerel is moist, flavorful, and has perfect texture with firm fillets. The smoky flavor is consistently praised, while the chili flakes add just the right amount of spice without overpowering the fish. Many describe it as their favorite tinned fish and enjoy eating it straight from the can. Common uses include adding it to rice bowls, salads, pasta, and crackers. Some find it slightly sweet, and a few wish it were spicier.